Startups are hard because you need to make many quick decisions with imperfect data and limited resources. A single bad decision can cost you a great opportunity. You will have questions in a number of areas and missteps will cost you time, money and opportunity. Here are some questions that most startup entrepreneurs have.
Legal and Corporate
- What is the best corporate structure for my company?
- How do I get all the necessary agreements done without spending an arm and a leg?
- How do I negotiate a letter of intent?
- How do I negotiate a merger and sale agreement?
Funding the Company
- When should I raise capital?
- What valuation can I get for my company?
- How should I raise capital?
- How do I position my company to attract investors?
- How do I prepare a compelling presentation for investors?
Marketing
- How do I set up email marketing?
- How do I use Google Adwords and Microsoft AdCenter?
- How do I use Facebook and Twitter
- How much money should I spend on various advertising channels?
- Do I need to hire a marketing guru?
- How do I pick a name for my company?
- How do I improve my SEO?
Sales
- How do I set up a CRM cost effectively?
- How do I manage sales staff?
- How much should I pay sales staff?
- How do I incent them through commissions?
- When should I hire a VP of Sales?
Technology
- What technologies should I leverage to lower my cost?
- How can I use outsourcing effectively?
Telecommunications
- How do I utilize open source technologies to lower my costs?
- How can I link with personnel throughout the world without investing in expensive telecommunications equpment?
Call Center
- How can I create an outsourced call center?
- How can I connect them seamlessly to my US operations?